Bombay Sapphire, the world’s premium Gin brand has launched an exquisite Ready-To-Drink (RTD), enabling its consumers from all over the world to experience the premium gin as as a bar-quality Gin & Tonic serve, no matter where they are. For a superior taste experience, the much-anticipated offering combine the brand’s acclaimed, vapour-infused London Dry Gin perfectly blended with tonic water.
Bombay Sapphire has been disrupting the category since its iconic blue bottle landed on shelves within a sea of green glass. Now, with the introduction of the new BOMBAY SAPPHIRE & TONIC, fans can expect a drink that stays true to the brand’s long-standing commitment to only the finest ingredients with a bar-quality taste.
The magnificent gin is harmoniously blended perfectly with tonic water to provide the Bombay Sapphire Gin & Tonic. The Bombay Sapphire’s vapour infused London Dry Gin is a combination of 10-hand-selected botanicals all foraged from exotic locations around the world. The Master Distiller- Ivani Tonutti goes an extra thousand miles for this botanical selection process which gives the gin a good base. The next step is vapour infusing the botanicals which results in the bright and vibrant flavors.
Bombay Sapphire & Tonic is best enjoyed cold, straight from the fridge and poured over ice with a refreshing squeeze of lime. Whatever the occasion, whether it’s al-fresco events, relaxing at home or intimate gatherings at home, or being on the move, the pre-mix is meticulously crafted to showcase the signature juniper and citrus notes of Bombay Sapphire gin. Aside from its versatility and convenience factor, Bombay Sapphire & TONIC ensures it does not compromise on quality and taste. The perfectly balanced gin’s amalgamation with tonic offers a premium quality cocktail to-go with no artificial flavours or colours aded to the final product. With only 90 calories and 0 sugar, GIN & TONIC offers balance-seekers a more mindful drink experience without compromising on taste. The ready-to-drink cocktail cans are sure to become a widely demanded product that is ideal for outdoor gatherings, festivals, beach days, and more, set to be the next most demanded product in the RTD category.
Commenting on the launch, Adtnu Tiwari, Senior Brand Manager, Premium White Spirits, Bacardi India Private Ltd., said:
“Bombay Sapphire is known for stirring creativity in various capacities and disrupting the market with its innovative vision. Besides versatility and convenience, one of the key focuses while laughing the Bombay Sapphire RTD was to emphasise and ensure tat the quality of the drink remained intact. While the product enables its consumers the ease of portability and storing the drink, what sets it apart is its taste that’s at par with that of a premium bar cocktail. Bombay Sapphire’s RTD is going to fit all occasions, anytime and anywhere; it is going to grow into becoming the next most demanded product under the RTD category.”
The elegant, matte finish packaging has been carefully designed and reflect the perfection and superiority of this serve. The material used in packaging preserve the standard of the serve, both on-shelf and once purchased. The material keeps the GIN and TONIC safe from sunlight, fresher and colder for a longer period of time.
The ready-to-drink GIN & TONIC is available individually or in a pack of four and will be on the shelves of all top retailers to pick up. The can and cardboard are 100% recyclable.